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Internet
Marketing - Why Build a List and
How Do I Start?
When people are new
to Internet marketing, they often get started in the wrong direction.
Sometimes, it's the promises made of untold wealth and freedom
that catches them and they wind up in a dead-end program where
only the founders make any real cash. Or, they get caught up in
the hours of clicking it takes to advertise on traffic exchanges
which for the most part, aren't very effective. But it's hard
to break away from the excitement and from what you've been told.
So, if you're one of those Internet marketing people, it's time
you realized the most important part of any Internet marketing
business.
You won't succeed without
a list.
Getting a list is the
most important job any Internet marketing person has. Without
a list, you're just another person out there trying to sell something.
People are sure you're out to cheat them, and it's hard to sell
anything at all. People don't know you, and if they can't trust
you, you won't make much money.
You can't ignore list
building, and it should have been your first priority when you
moved into the Internet marketing world. If you haven't started
list building, you need to do it--today!
The first step is to
buy a domain. It should be a name that's easy to remember and
that fits your niche. For example, if you're selling dog toys,
your domain should have at least the word "dog" in it,
and preferably "dog toys." Something like DogToysWorld.com
or DoggieToysPlus.com or something that will tell visitors what
your Internet marketing business is about.
Then, you need a web
hosting account, but don't cheap out and try to get the least
expensive account possible. If you're serious about your Internet
marketing business, it's going to grow and you're going to need
to add more than one domain to your account. So, get an account
that has mySQL database availability. That will be important when
it's time to start a blog or add an affiliate program. Look into
the future when choosing your hosting account, and also look for
reliability. You need that website to be up 99.9% of the time.
Your next step is to
get an autoresponder service. The main concern here is deliverability.
Will your email arrive at its destination? With spam filters in
effect today, if you don't have a great autoresponder, your email
marketing efforts won't be very effective.
After all of this is
in place, you'll need to build your first squeeze page. But don't
worry. It's nothing more than a few bullet points, which provide
the benefits of your offer, and and opt-in form, which you get
from your autoresponder service. Images of yourself or of something
you're giving away in exchange for getting people's names and
email addresses work well, too. When you're done with this step,
you upload the squeeze page, and you're ready to build your list.
All Internet marketing
success rests on the size and responsiveness of your list. You
need to gather a group of people who know and trust you, and who
are grateful for the knowledge you can give them about your niche.
When they get a recommendation from you, they're more likely to
take you up on the offer. If you follow through with the steps
above, you'll have your list growing in no time. All you have
to do is concentrate on sending some traffic to your page. Then,
not only your list will begin to grow, but your Internet marketing
business along with it.
Tellman Knudson, CEO
of OvercomeEverything, Inc., is a master list builder and well-known
for his List Building Club. Tellman teaches students how to build
a successful online business. Create your successful business
from his step-by-step videos at: http://listbuilding.com
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