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Internet
Marketing - How to Get Video Into Your
Web Page or Blog
I've often discussed the benefits
of using audio and video in your squeeze pages, web pages, and
blogs. Yet, we never discussed the mechanics of how this is done.
Actually, there are several ways
to go about doing this. If you make videos using Camtasia, it's
really simple. You just tell the software that you're producing
the video for the Web and it handles the embedding for you. Plus,
it creates all the files needed to make it work. Nothing could
be simpler.
Not everyone uses Camtasia, however,
and putting a video you made yourself into a web page without
that luxury includes embedding a video player. This is second
part of the code from a YouTube video:
[embed src="http://www.youtube.com/v/M3-RujP9V6Q&rel=1"
type="application/x-shockwave-flash" wmode="transparent"
width="425" height="355"][/embed]
Notice that the code that starts
with [embed src=. It's code for embedding You Tube's video player.
All video code must include a video player of some type. But the
fact is that if you're going to use video in your Internet marketing
business, it's just easier to upload the video to YouTube, to
Google Video, or to another video directory and to embed your
movie from there.
Here's what makes it so much
easier: You only need to add two tags to the code from a video
directory in order to use it on your page, and those are the [embed]
and [/embed] tags (< and > replaced with [ and ] to stop
the code from actually working). The first goes at the beginning
of the code, and the second after the code has ended. It's easy!
Plus, you can upload your video
to the directory sites, whether you made it with Camtasia, Windows
Movie Maker, or your own digital camera, as long as it's in the
appropriate digital format. That's not a terrible problem either.
Just get some software that will convert your video to the format
you need. It's not very expensive.
However, if your video is about
your Internet marketing niche, you'll want to distribute it, anyway,
so uploading it to the directories is a good move. But uploading
video after video takes a long time. Instead, use one of the uploader
sites like Traffic Geyser or Traffic Mogul, which upload your
video to several different sites for you at the same time. They're
real time savers.
Video is becoming more and more
popular online and people who use it in their Internet marketing
business are seeing a dramatic increase in conversions. Use software
to make a video, record your own, or find one that's in your niche
in one of the directories and use it in your marketing strategy.
Just realize that video is how the Internet is moving forward.
You're in at the beginning of the wave. Take advantage of its
power.
Tellman Knudson, CEO
of OvercomeEverything, Inc., is a master list builder and well-known
for his List Building Club. Tellman teaches students how to build
a successful online business. Create your successful business
from his step-by-step videos at: http://listbuilding.com
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