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Internet
Marketing and List Building - Who Needs Squeeze Pages?
When you're new to Internet marketing,
terms are flying past you at the speed of light, and you have
no idea what they mean to your Internet marketing business. I've
been there and so has everyone involved in the Internet marketing
world. You need some time to learn what you should know, and then,
you'll still need to keep learning because you'll never know it
all. However...
You can learn some things to
get you started pretty quickly. You can have your Internet marketing
business bringing in cash while learning, and it's not that hard
to do.
The first thing to understand
is that Internet marketing success is based on list building.
Without a list of subscribers, you have no one to sell things
to. So, you need a list of people who you can build a rapport
with, people who will trust you, and who will follow your recommendations.
One way to make that happen is by building a squeeze page and
setting an HTML code for your autoresponder service in it.
But, if you don't have a clue
about building web pages or HTML, there are ways to be building
your list right away without a squeeze page. You may not be ready
for that. There are other ways. Let's discuss one of those today.
Co-registration is the fastest
and easiest way to start building a list, and I'm sure you have
no idea what I'm talking about. Well, have you ever ordered magazines
from a list of magazines? Each one has a checkbox beside it and
you choose the magazines you want to buy, right?
Co-registration works that way,
too. In a co-registration form, there will be several different
offers. Some will be newsletters, some will be special reports,
and some might be ebooks or courses, or whatever. So, write for
short articles about your niche and advertise them as an email
course. At the end of each one, offer a product to the reader
that applies to the email. Also be sure that it's something you've
tried and want to recommend to other people. Then, write a short
ad for this series, and use that for your co-registration ad.
Your short ad will be shown with
those from other Internet marketing people, just like you, and
the co-registration service advertises the page for you. They
also guarantee you a certain number of sign-ups per month. You
will pay them according to how many people you want to add to
your list each month, but the fee is usually nominal.
You will have to spend money
for an autoresponder, too. Though you can buy your own software,
keeping the names straight and making sure you're in compliance
with the law is a hassle you don't need. Right now, AWeber is
the best autoresponder for Internet marketing, but there are other
services available. Whatever you choose, the service will give
you an email address to use for your autoresponder, and you'll
pass that along to your co-registration service.
Autoresponder services handle
confirmation of sign-up, which will help you to protect yourself
from spam complaints. The laws in the United States are very specific
about how we can collect names and verifying registration is a
step toward that protection. People often forget that they signed
up for things, but when there's proof of confirmation, your Internet
Service account will be well protected. Nobody wants to lose their
ISP or to be fined because of a spam complaint.
There are many ways to be list
building in the Internet marketing arena, and they don't all involve
using a squeeze page. Being a little creative can sometimes save
you time, energy and money. Co-registration is certainly one of
those ways. Try one of the reputable services and see how well
it works for you.
Tellman Knudson, CEO
of OvercomeEverything, Inc., is a master list builder and well-known
for his List Building Club. Tellman teaches students how to build
a successful online business. Create your successful business
from his step-by-step videos at: http://listbuilding.com
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