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Internet
Marketing - The Three Great Advantages of Article Marketing
Perhaps the most important aspect
of Internet marketing is getting traffic to your website. But
how do you do that, without spending a fortune? If you haven't
even considered article marketing, you're making a big mistake.
Writing articles and posting them to prominent directories gives
you some great benefits. "I hate to write," you say?
Hire someone at eLance.com to ghostwrite for you. It can be very
inexpensive. There's no excuse powerful enough to wipe out the
benefits of article marketing.
Here are three reasons why:
First, there's not a doubt that
a well-written article will give you status as an expert. Don't
think that you're too new at this to write something! If you're
in the right niche, you should have a passion for what you're
doing. You'll know something, which is more than most. So, write
about what you love. Do it in a conversational tone, and tell
them what thrills you about your Internet marketing niche. Just
write about the aspects of it where your excitement lies.
Second, when you solve problems,
people will want to see your website. So, for example, say you're
in the crafts niche, but you are really passionate about knitting.
So, you must be a knitter, right? OK. Prepare a special report
that gives 5 to 10 tips about knitting that you can teach new
knitters and put a link in your author's resource box (the byline
information and a short bit of ad copy) that leads them to your
squeeze page to get it. If they read your article and liked it,
they'll come to your website and they'll opt in to your list to
get those 5 to 10 tips, too.
Third, articles provide one-way
links to your website. This allows some SEO (search engine optimization)
advantage. Each link you get from another website is a one-way
link, as long as you don't point back to the other site, as well.
These links are seen as "natural" by the search engines,
meaning that one webmaster just saw another webmaster's site and
wanted to add a link. Search engine spiders like that. However,
when you write articles, you get the advantage of each of them
pointing back to your site. Very valuable links, indeed.
There's no argument... Article
marketing is extremely powerful, and it's not just a traffic generation
system. There are at least three great benefits that we discussed
above. Think about writing an article or buying some from ghost
writers. Then, get them into a good directory. You'll see the
results in the traffic to your Internet marketing site and in
optins and sales because the best aspect of writing and marketing
with articles is that it gives you the credibility you need to
succeed in the Internet marketing world.
Tellman Knudson, CEO
of OvercomeEverything, Inc., is a master list builder and well-known
for his List Building Club. Tellman teaches students how to build
a successful online business. Create your successful business
from his step-by-step videos at: http://listbuilding.com
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